Instagram has considered hiding the like count on photos, thus audiences can’t see how many people have liked an individual post. an unreleased feature that would publicly hide like counts was spotted today by code hunter Jane Wong, who says the test states that Instagram desires “your followers to focus on what you share, not how many likes your posts get.” only the person who posted a photo will be able to see the amount of likes it’s received.
Instagram says that it’s not tested the feature. In a statement to The Verge, an Instagram representative said: “We’re not testing this at the moment, however exploring ways to reduce pressure on Instagram is something we’re continuously thinking about.”
Details of the test come simply days after the independent indicated that the British info Commissioner’s office has recommended that social platforms, like Instagram and Snapchat, provide the option to turn off features like likes and “streaks” that encourage users to keep posting. The agency desires to ban these features in order to protect the security and privacy of the platforms’ youngest users.
This would be a massive change to how the platform functions. Likes, whereas fully demoralizing at times, encourage individuals to post and give them incentive to post content that performs. It can also incentivize the posting of less authentic content, however, like beautiful landscapes, nudity, or thirst trap photos that might garner likes, however aren’t the most interesting or thoughtful.